From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize.
That's why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click "purchase" when they otherwise might've hesitated.
Additionally, celebrity endorsements can be highly profitable. A recent study found that celebrity endorsements can increase a company's sales by an average of 4%, compared to its competition.
But, even though it's a great way to grow your business, it can also get pricey and — in some cases — risky. These setbacks are especially tough for smaller businesses and start-ups. So how do you get your product in the hands of a celebrity when you're not a huge brand?
